‘BMD Campaign’ to Mark World Breastfeeding Week

Gurgaon, August 3: Krishna Medihealthcare today launched its ‘BMD Campaign’ on the occasion of World Breastfeeding Week, reaffirming its commitment to maternal and child health. The campaign, unveiled at

the hospital premises in Sector 15 Part 1, Gurgaon, aligns with this year’s global theme: “Prioritise Breastfeeding: Create Sustainable Support Systems.” The event began at 9:00 am and was attended by doctors, family members, friends, healthcare professionals, and members of the local community. It featured awareness talks, interactive

discussions, and distribution of educational material to support and encourage breastfeeding among new and expectant mothers. Speaking on the occasion, Dr. Vinita Yadav underlined the collective nature of the responsibility.

focuses on building systems that surround the mother with consistent and compassionate support,

” she said. “Breastfeeding is not just a mother’s duty—it is a shared societal obligation. Our campaign Dr. Balraj S. Yadav said the BMD Campaign would extend beyond the weeklong observance and operate as a sustained initiative aimed at awareness generation and capacity-building.

At Krishna Medihealthcare, we are committed to creating an environment where breastfeeding is seen as both natural and essential. Our role is to make sure no mother feels alone in this

journey,” he said. The initiative will include regular counselling, myth-busting sessions, and practical guidance for families. The hospital’s broader objective is to create a nurturing space where breastfeeding is

encouraged and enabled at every step—from childbirth through early infancy. Background World Breastfeeding Week is observed every year from August 1 to 7 across more than 170 countries. It was first celebrated in 1992 by the World Alliance for Breastfeeding Action (WABA) in

coordination with the World Health Organization (WHO) and UNICEF, with the aim of promoting exclusive breastfeeding for the first six months of life. This year’s theme—

"Prioritise

Breastfeeding: Create Sustainable Support Systems"

—draws attention to the urgent need for integrated efforts that involve not just mothers but also health systems, employers, families, and

governments to support breastfeeding practices. Research has consistently shown that breastfeeding reduces infant mortality, strengthens immunity, and fosters cognitive development, while also reducing the risk of certain cancers in

mothers. Despite its benefits, many women face cultural, structural, and emotional barriers, making initiatives like the BMD Campaign timely and relevant.